How to Get Your Content Indexed by LLMs
Learn the most effective methods to ensure your content is discoverable by Large Language Models (LLMs) and AI-powered search engines. This guide covers both IndexNow and Bing's URL Submission API, helping you choose the best approach for your needs.
Why LLM Indexing Matters
Getting your content indexed by LLMs is crucial because:
- LLMs use search engine indexes to find and reference content
- Indexed content appears in AI-powered search results
- Your content can be cited by LLMs in their responses
- Faster indexing means quicker visibility in AI systems
IndexNow: The Modern Approach
IndexNow is a protocol supported by multiple search engines that allows instant URL submission:
Advantages
- Supported by multiple search engines (Bing, Yandex, etc.)
- Simple implementation with a single API key
- Real-time URL submission
- Lower server load on search engines
Implementation Steps
- Generate an API key from IndexNow
- Host the key file at your domain root
- Submit URLs when content changes
- Monitor indexing status
async function submitToIndexNow(urls) {
const response = await fetch('https://api.indexnow.org/v1.0/submit', {
method: 'POST',
headers: {
'Content-Type': 'application/json'
},
body: JSON.stringify({
host: 'www.yourdomain.com',
key: 'your-api-key',
keyLocation: 'https://www.yourdomain.com/your-key.txt',
urlList: urls
})
});
return response.json();
}
Bing URL Submission API: Direct Integration
Bing's URL Submission API provides direct control over URL submission to Bing's index:
Advantages
- Direct integration with Bing's index
- Higher daily submission limits (up to 10,000 URLs)
- Detailed submission tracking
- Priority processing for important content
Implementation Steps
- Get your API key from Bing Webmaster Tools
- Implement the API in your content management system
- Submit URLs in batches
- Monitor submission status
async function submitToBing(urls) {
const response = await fetch('https://ssl.bing.com/webmaster/api.svc/json/SubmitUrlbatch', {
method: 'POST',
headers: {
'Content-Type': 'application/json'
},
body: JSON.stringify({
siteUrl: 'https://www.yourdomain.com',
urlList: urls
})
});
return response.json();
}
Which Method Should You Choose?
Use IndexNow if:
- You want to notify multiple search engines
- You have a smaller site with fewer updates
- You prefer a simpler implementation
- You want to reduce server load
Use Bing URL Submission API if:
- You need higher submission limits
- You want detailed submission tracking
- You have a large site with frequent updates
- You need priority processing
Best Practices for LLM Indexing
- Submit URLs immediately after content updates
- Focus on high-quality, structured content
- Include semantic markup in your pages
- Ensure mobile-friendly design
- Maintain consistent content structure
- Monitor indexing status regularly
- Implement both methods for maximum coverage
Implementation Tips
Content Management Systems
- WordPress: Use official IndexNow plugin
- Custom CMS: Implement both APIs
- Static Sites: Add to build process
Error Handling
- Implement retry logic
- Log submission errors
- Monitor rate limits
- Verify API key validity